Can the Lyrics of a Song Predict Its Commercial Success?
SPOILER ALERT: Yes.
First, let’s break song topics down by decade:
- 1960s: Nostalgia, Pain, Rebellion
- 1970s: Nostalgia, Rebellion, Jaded
- 1980s: Loss, Aspiration, Confusion
- 1990s: Loss, Inspiration, Escapism
- 2000s: Inspiration, Pain, Desperation
Now take a look at this chart words used in lyrics through the years:
There’s more information coming, too, via a study schedule for publication in June in Journal of Advertising Research. Further reading is available right now in Pacific Standard magazine.
(Pamela Chelin contributed to this article.)

