For the last couple of years, Nielsen SoundScan has been releasing data on who is listening what from the various streaming music in the US. But because the idea of streaming had yet to penetrate deeply into Canadian space–and because there weren’t enough clients willing to pay Nielsen for this data–no similar numbers were ever released in this country.
BDS–part of the Nielsen empire–monitors Canadian streams on YouTube, Rdio, Google Plus, Slacker, Nokia and Xbox. (What? No Songza? No Deezer? Weird.) For their first-ever report (for the period ending August 10), they found that Canadians streamed
- “Dark Horse” by Kay Perry 795,800 times
- “Fancy” with Iggy Asalea f/t Charlie XCX with 653,100 listens
- “Chandelier” from Sia at 527,900 streams.
These numbers are tiny compared the US–“Fancy” has routinely hit 8 million-ish streams in a week–but it’s early days in this country. But watch these numbers grow. Fast.
And they’d better. The mid-year report on the Canadian music market makes for some pretty dire reading. There are declines in digital albums, tracks, combined catalogue and current album sales, and retail store sales. Overall, sales are down 8.6% from last year.
(Via FYI Music News)