Selling music has been a challenge for years now, but with COVID-19 causing massive disruption, a bad situation is getting worse. Nielsen Music Canada reports on where things stand in 2020 vs. where they were a year ago.
- Total album sales, -34.0%
- CDs, down 41.30%(!!!) and down an insane 83.6% from last week.
- Digital albums, down 27.1%
- Digital tracks, down 29.5%
- Vinyl, down 22.4%
- “Other” (music DVDs and cassettes), down 39.4% (Only 1,678 units have been sold all year.)
After a dip early in the crisis, on-demand audio streams are on the way back up. Compared to last year, listening is up 17.5% and up 2.4% from last week. (1.559 billion steams in the country last week).
Looking across the country, Alberta has seen the greatest drop in album sales (-41.4%) follwed by Quebec (-37.7%), and New Brunswick (-31.6%). Ontario is faring the best with a drop of “only” by 26.2%.
But it’s not all bad. Once you crunch the numbers using the industry-standard TEA (Track Equivalent Albums measurement where 1500 streams from one album equals the sale of one unit), things are actually up by 2.6% over last year. That’s something, right?