Ten bucks for unlimited access to 35 million songs may seem like a great deal until you start looking at how much people spend on music these days. Ten bucks a month works out to $120 a year, which is approximately $80 more than the average person spends on music annually. My that measure, ten bucks every thirty days is too much.
If streaming is going to be a thing sooner, then more people need to be brought into the tent. Apple Music is betting on addicting college and university students with a new half-price offer. Instead of $9.99 a month, accredited students can get the service for just $4.99. A Starbucks vente chai tea latte costs more and goes cold in 20 minutes.
Apple is using a service called UNiDAYS, which is a technology provider that verifies people are actually students. If you’re in school, you can also register through your institution’s internal portal for immediate verification and sign-up. Using your campus WiFi or school email address also works.
The student deal is now in effect and is good for up to 48 months per subscriber.
More details at The Financial Post.