Canadian music sales and streaming stats: 29 November 2021 (The Adele Effect Edition)

November 30, 2021 Alan Cross 0 Comments

Last week was the first week of sales for Adele’s 30 album. What kind of difference it did make in the overall sales picture?

Year-over-year comparisons:

Total album sales, -12.0%
CD sales, -7.4%
Digital albums, -26.2%
Digital tracks, -25.1%
Vinyl LPs, _28.3%
On-demand audio streams, +12.6%

So even Adele couldn’t erase the cumulative deficit. But hey, it was just one week. Give her time. The Adele Effect is best observed in the week-over-week numbers.

Total album sales, +48.7%
CD sales, +65.0%
Digital albums, +32.6%
Digital racks, +1.7%
Vinyl LPs, +38.2%
On-demand audio streams, +2.2% (2.05 billion streams in the country last week. An all-time high!)

All data courtesy MRC.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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