Canadians continue to listen to more and more podcasts: Study

Media Technology Monitor (hereafter known as MTM) has collected some data about the podcast listening habits of Canadians, both in the English- and French-speaking parts of the country. Here’s what they found.

  • 36% of English-speaking Canadians listen to podcasts, up from 30% in the fall of 2019. The pandemic helped boost overall listening by 20%
  • 25% of Francophones are into podcasts, up from 17%.
  • 56% of English speakers aged 18-34 listen to podcasts.
  • Those who stream AM/FM radio or use music streaming services are more likely to listen to podcasts.
  • Two-third say that they get their podcasts from a single source.
  • Spotify is the leading source for podcasts in Canada. That’s gotta bug Apple who dominated this space for years.
  • The most common way to learn of a new podcast? Word of mouth.

(Via Broadcast Dialogue)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

2 thoughts on “Canadians continue to listen to more and more podcasts: Study

  • November 25, 2022 at 2:05 pm
    Permalink

    Can someone explain to me all the brouhaha over podcasts and why it’s even a talking point? They are podcasts. They’ve been around for a good long while. They aren’t new or particularly exciting or innovative.

    I particularly don’t get people who PAY for podcasts but that’s an entirely different topic. I truly just want to know why we’re even talking about them in the first place. I get that it’s become some kind of new replacement for radio (per Alan or per my impression from Alan!) but beyond that I’m utterly lost. I wouldn’t even consider myself an early adopter of podcasts but I know I’ve got podcasts going back to at least 2008 and those aren’t counting the archives of files that go back further in time.

    Reply
    • November 28, 2022 at 12:14 pm
      Permalink

      I’m guessing the pandemic renewed their popularity when it seemed like everyone was starting one.

      As for pay, some gate exclusive content. Others give you feeds with no ads in them. Why not pay for someone’s work??

      Reply

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