Canadians continue to listen to more and more podcasts: Study

Media Technology Monitor (hereafter known as MTM) has collected some data about the podcast listening habits of Canadians, both in the English- and French-speaking parts of the country. Here’s what they found.

  • 36% of English-speaking Canadians listen to podcasts, up from 30% in the fall of 2019. The pandemic helped boost overall listening by 20%
  • 25% of Francophones are into podcasts, up from 17%.
  • 56% of English speakers aged 18-34 listen to podcasts.
  • Those who stream AM/FM radio or use music streaming services are more likely to listen to podcasts.
  • Two-third say that they get their podcasts from a single source.
  • Spotify is the leading source for podcasts in Canada. That’s gotta bug Apple who dominated this space for years.
  • The most common way to learn of a new podcast? Word of mouth.

(Via Broadcast Dialogue)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “Canadians continue to listen to more and more podcasts: Study

  • November 25, 2022 at 2:05 pm

    Can someone explain to me all the brouhaha over podcasts and why it’s even a talking point? They are podcasts. They’ve been around for a good long while. They aren’t new or particularly exciting or innovative.

    I particularly don’t get people who PAY for podcasts but that’s an entirely different topic. I truly just want to know why we’re even talking about them in the first place. I get that it’s become some kind of new replacement for radio (per Alan or per my impression from Alan!) but beyond that I’m utterly lost. I wouldn’t even consider myself an early adopter of podcasts but I know I’ve got podcasts going back to at least 2008 and those aren’t counting the archives of files that go back further in time.


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