Canadians continue to listen to more and more podcasts: Study

Media Technology Monitor (hereafter known as MTM) has collected some data about the podcast listening habits of Canadians, both in the English- and French-speaking parts of the country. Here’s what they found.

• 36% of English-speaking Canadians listen to podcasts, up from 30% in the fall of 2019. The pandemic helped boost overall listening by 20%
• 25% of Francophones are into podcasts, up from 17%.
• 56% of English speakers aged 18-34 listen to podcasts.
• Those who stream AM/FM radio or use music streaming services are more likely to listen to podcasts.
• Two-third say that they get their podcasts from a single source.
• Spotify is the leading source for podcasts in Canada. That’s gotta bug Apple who dominated this space for years.
• The most common way to learn of a new podcast? Word of mouth.

(Via Broadcast Dialogue)