CBS Predicts the Demise of the Broadcast Announcer

According to a post by CBS Money Watch called “Will These 10 Jobs Disappear in 2012?”, the “broadcast announcer” is in peril.

The play-by-play for this occupation isn’t pretty. Consolidation has eliminated many jobs already, and technology is hijacking off-air tasks, such as editing, once performed by announcers (and future announcers paying their dues). Add the increased use of syndication and the growth of satellite radio and the picture is even bleaker. By 2018, broadcasting is expected to lose 2,400 radio and TV announcer jobs.

Keep in mind, though, that this prediction is for the US where broadcasting companies are doing very well when it comes to self-destructing.  Still, if you’ve taken a student loan to go to school to learn broadcasting…

Read more:

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.