Tech

Check out this new ad encouraging people to try Dolby ATMOS mixes

Dolby ATMOS is one of several new formats that promise to take music beyond mere two-channel stereo. (I’ll say it again: I’ve experienced it in a proper studio environment and I’m sold.) There are competitors–Apple’s Spatial Audio, Sony 360, and a new one from Google called IAMF that was unveiled earlier this month at CES. But Dolby ATMOS appears to be in the lead when it comes to adoption.

The company brought in Jennifer Lopez to plug things further.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 39348 posts and counting. See all posts by Alan Cross

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