Coke Comes Up with a New Way to Market Pop Songs in China

Despite a market of 1.4 billion people, no one in China buys music.  Well, almost no one.  According to industry figures, a little over $81 million was spent purchasing recorded music in China last year.  And yes, I did say million.  By contrast, Canadians spent almost $450 million.

But this doesn’t mean there isn’t a voracious appetite for music in China.  There is.  The trick is finding a way to market it.

Coca-Cola thinks they’ve come up with a cool way to do just that by sharing song lyrics on Coke labels.  They call these things “musicons.”  The full story can be found at FastCoCreate.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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