Published on April 29th, 2014 | by Alan Cross0
How Coldplay Wants to Get You into Your Library
With Coldplay’s new album, Ghost Stories, due in about three weeks, it’s time to turn up the pre-release hype. This particular part of the plan could either be genius or see books ripped from shelves all over the globe.
Envelopes feature Chris Martin’s handwritten lyrics for the songs on Ghost Stories have been hidden in the pages of books in libraries around the planet. Here’s what you need to know:
The scrawls look something like this:
All the books involve ghost stories.
We’re only dealing with nine countries.
Some have already been found. For example, the lyrics for “Another’s Arms” was found in a volume of a book called Ghost Stories by Peter Washington in the Singapore National Library. “Always in My Head” was found in Clive Barker’s Mister B. Gone in the Rikhardinkatu Library in Helsinki.
Instructions can be found on the official Coldplay Twitter feed.