Comparing Music Purchases from Today to 10 Years Ago
This analysis comes from Bobby Owsinski’s Music 3.0 Blog.
- In 2004, the largest demo of CD buyers was age 36 to 50 at 25% (and it’s 26% in 2014).
- In 2014, the largest demographic of CD buyers were age 50+ at almost 35%.
- In 2004, ages 13 to 17 purchased the most digital downloads at 25%, followed by ages 36 to 50 at 24%.
- In 2014, ages 36 to 50 purchase the most at 26%. Ages 18 to 25 was second at 23%.
- Surprisingly enough, both in 2004 and 2014, women purchased more CDs than men by a roughly 5% margin.
- That flipped around for digital music though, as men purchased far more digital music in 2004 by a 60 to 40% margin. Today women buy more than men by 53 to 47%.