Connect2Fans Is a Way for Bands to Reach Out to Fans without The Middleman

For the entire history of recorded music, there has been The Middleman, someone or something that was required to handle the various transactions between band and fan.  That includes record labels, music stores, ticket agencies and t-shirt stores.

The relationship worked well when revenues were fat, but now that margins are thinner than ever, bands are looking to get rid The Middleman so they can manage this artist-fan relationship themselves.  And once again, the disintermediation abilities of the Internet are being used.

Connect2Fans was constructed to create new piplines between band and fan.  Using a series of software tools and services, artists can use Connect2Fans to sell everything from CDs and books to MP3s and tickets without the need of The Middleman.  There are even smartphone apps for both iOS and Android.

From what I’ve seen, this looks promising.  For a video demo, go here.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38464 posts and counting. See all posts by Alan Cross

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