Why “Content Connectors” Are the Next Big Thing

This comes from Mark Mulligan over at Midia Research.  I agree with the guy.

MIDiA Research has published a groundbreaking new report “Content Connectors: How the Coming Digital Content Revolution Will Change Everything”. The report reveals how Content Connectors, devices such as Apple TV, GoogleChromecast and Amazon Kindle Fire TV, will push paid content out of its current early adopter niche to the mainstream. The report is immediately available toMIDiA Research clients along with an entire data set and presentation. To find out more about how to become aMIDiA Research client click here.Here are some of the key findings of the report:

  • Approximately 35 million Content Connector devices have already been sold globally and according to a MIDiA Research consumer survey 10% of adult consumers now own one across the US, UK and Brazil. The US is the leading market with 13% penetration.
  • Content Connector owners are more twice as likely as overall consumers to pay for digital content. 51% pay for video subscriptions like Netflix and 50% pay for digital music. The fact that 48% are female, indicates that this is a technology category with true mainstream appeal (niche technologies typically have a young male skew).
  • Home content consumption is stuck in silos between smartphones and tablets and the TV. Content Connectors break down these silo walls by bringing digital content to the living room’s main entertainment device. They disrupt TV broadcasters by getting online video onto the TV and also TV manufacturers by turning dumb TVs into smart TVs, thus neutering already weak sales of expensive Smart TVs.

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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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