I rented a vehicle–a Ford Explorer–for my weekend out in California and was delighted to find that the radio was easy to find in the infotainment stack. This was good news; I’ve rented other new cars recently and had to hunt for the AM/FM functions which are sometimes two or three layers deep in the interface. This is most worrisome for the radio industry.
One of the things that keep radio folks awake at night is the possibility of losing captive listeners in the car. If a driver or passenger is distracted by other choices, how will radio survive? And, say broadcasters, how can we make sure that the radio choices–the ones that have been there since the first car radio appeared in the early 1930s–continue to live in the dashboard?
It’s all in the interface, of course. Tesla has got it figured out with this radio. It has easy-to-understand and clearly-marked presets for FM, DAB and IP (i.e. streaming radio). THIS is great news!
(Pardon the German in this video; go here for the story and get Google to translate it.)