This copywriter really wanted the account for Sprite, so he wrote this hip-hop pitch

When applying for any kind of job, you want your application/pitch to stand out. Chase Zreet, a copywriter at the agency W+K NYC, really wanted the Sprite account from Coca-Cola, so he submitted this.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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