If you’re of a certain age, you probably have fond memories of rushing home from school to watch the latest music videos on MuchMusic. And every six months or so, you’d run down to HMV or Sam the Record Man to buy the latest edition of Big Shiny Tunes.
MuchMusic evolved into just “Much” years ago when it became obvious that there was no money in just running music videos most of the day. Why wait for your video to come up when we had YouTube? Record labels also stopped their drunken spending on music video production when they realized that nothing could entice fans to buy CDs in the same amounts as they did back in the 90s.
Still, there’s something cool about having a stream of videos coming at you. What’s coming up next? And if a cable TV channel is too expensive to maintain, why couldn’t the old MuchMusic experience be replicated online?
Enter MM alumnus Ed the Sock.
Ed–or more correctly his alter ego (or is it vice-versa) Steven Kerzner is working on a crowdfunding project for NewMusicNation. Could this restore the MM legacy? Let’s take a listen to this podcast from Broadcast Dialogue.
Want to learn more and contribute? Go here.