Why does Canada punch so far above its weight when it comes to exporting music to the rest of the world? How can a country of 35 million have such a disproportionate share of the music market?
But forget us. What about Sweden? Its population is even smaller. And screw Sweden. Think about all the bands that come out of Iceland, a country with just 325,000 people?
In a word, funding. Canada, Sweden, Iceland, France and other recognize the importance of funding the creation and promotion of music through various government and public-private partnerships. Not only does this create good art, but it’s also good business. Generating a steady supply of homegrown music makes for a healthy domestic market (think music sales, streams, concerts, promoters, venues, recording studios, etc.)
This is something the United States does not do. In America, artists are almost entirely on their own. Pitchfork takes a look at the situation.
Under President Trump, the relatively modest U.S. budget for arts spending—of the National Endowment for the Arts’ $148 million budget in 2016, only $8 million went to programs for music, including opera—is now on the chopping block. The downturn isn’t just happening in the States: More countries with generally higher levels of cultural spending seem to be acting more like America. It can seem more trivial than ever to worry about music spending when so many other issues are at stake. But in the countries with the strongest reputations for funding the arts, cultural expression, like other basic needs, is considered a universal right, not a privilege for the wealthy.
Sweden, which allocated nearly $220 million in funding to the arts last year—including at least $7.8 million for music—passed a law in 2009 that states: “Culture is to be a dynamic, challenging and independent force based on the freedom of expression. Everyone is to have the opportunity to participate in cultural life. Creativity, diversity and artistic quality are to be integral parts of society’s development.” The dozens of artists who received Swedish Arts Council funding for recordings the past few years include melancholic art-pop project El Perro Del Mar, cosmic groove explorer Atelje, and free jazz saxophonist Mats Gustafsson. And in Sweden, federal money accounts for only 45 percent of all public spending on culture; the rest comes from regional, local, and municipal governments. When they say everyone should be able to participate, they follow through with cash.
Scandinavia also shows that a rightward turn politically doesn’t have to lead to less arts funding. Norway, for instance, has been led the past four years by a center-right coalition government that includes, for the first time, a nationalist party of the type that has been on the rise in Europe lately. And yet Arts Council Norway’s funding for music has soared, from less than $19 million in 2011 to nearly $47 million in 2017, which is impressive for a country with only about 5 million people. Total government spending on music in Norway also grew, from $117 million to around $140 million.
“Whether we have a right or left government, there seems to be a consistency in the culture politics,” says space-disco luminary Hans-Peter Lindstrøm, who started receiving grants later in his career, once he had a team to help him apply for them. “Norway is one of the best countries in the world to live in, and the arts funding is an important part of the social democracy.” There’s no guarantee of funding from year to year, so Lindstrøm uses the money mainly to scale up a current project, whether by making a video, pressing more records, or doing better marketing. Other musicians receiving Arts Council Norway grants range from avant-garde experimentalist Jenny Hval to postmodern metal explorers Kvelertak.
Keep reading. And take a look at this graphic.