The CRTC’s New Report on How Canadians Listen and Watch
Every year around this time, the CRTC has a data dump about how Canadians listen to the radio, watch TV and otherwise consume media. While the full report can be found here, let me offer up some highlights.
- Revenues for Canadian private radio went down 2% between 2015 and 2016. Not good, obviously, but not terrible considering all the competition now has from things like streaming.
- Radio listening has dropped by an hour a week. The nation sits at about 14.5 hours a week, down from 15.6 in 2015.
- Canadians over 65 listen to the most radio with 18 hours per week.
- 22% of Canadians 18 and over stream radio online.
- 55% of Canadians 18+ stream music videos (Read: YouTube)
- 27% stream music using services like Spotify. That’s up from 20% a year earlier.
- The most popular radio music formats in Canada are adult contemporary and country. No real surprise because that’s the way it’s been for years.
- In 2017, Canadian radio broadcasters invested $47 into the support of Canadian talent. This is part of the reason Canada has such a strong music industry. Everyone chips in to help. Otherwise we’d be awash in American exports.
There’s also some stuff about TV.
- Watching of regular/traditional TV is down to 26.6 hours from 27.2 hours per week.
- Canadians over 65 watch 42.8 hours of TV per week.
- Watching of services like Netflix is up almost 14%.
- 44% of the country watches online video services. Alberta has the highest usage at 56%.
More details here.
