Yes, ratings for the 2018 edition of the Grammys by 24%, but the show did what it was supposed to: goose the sales of people who appeared on the show. All of the following are based on American sales stats in the 24 hours following the program.
His six Grammys (but moreso his performance) boosted sales of his 24K Magic album by 157% while the title song went up by 176%. That all sounds pretty good until you realize that new sales figure for the album is 2,1000 units while the song only sold 2,300 copies. Still, it’s something, right?
Sales of DAMN went up by 92% (a whopping 800 copies) over the next 24 hours. Yay, I guess.
After he performed “Redbone” on the telecast, digital sales jumped by 588% (4,000 units)
“Get Out of Your Own Way” popped by 3,300%. That’s 2,200 units, which tells you exactly how poorly it was selling before the Grammys.
About 1,500 people went out and bought “Englishman in New York” after seeing his performances. That’s a lift of 6,300%
If you’re interested in the social media effect, there were 41.5 million total interactions on Facebook, Instagram and Twitter during the show. Most of those were on–wait for it–Instagram. The most social moment of the whole night was at 9:47 pm ET when there were 42,000 tweets during Kesha’s performance of “Praying”\
More details on all this kind of information here.