DJ Gear Company Wants to Track What Every DJ Plays

Pioneer DJ, the company that makes decks for DJs worldwide, has an idea. What if there was a way to connect all the DJs using their gear? And of what those connections were used to gather all sorts of data about what’s being played in clubs–in real time?

That’s the thinking behind KUVO–and it’s already happening.  From Digital Music News:

Basically, KUVO is a black box that connects to wifi and Pioneer decks at the club. Pioneer is the leader in DJ hardware, and many clubs have compatible hardware.

When DJs play their sets, the KUVO box automatically pulls artist and track information and uploads it to the KUVO online platform (as long as DJs pass it through Pioneer Rekordbox software). Club-goers, labels, fans, and artists can go to the KUVO website or app to see what tracks are playing at clubs in real time. Fans can use the map feature to discover nearby clubs, and DJs can sign up for the KUVO platform to add additional information about their tracks.

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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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