Deezer, the France-based streaming music service, is always studying how people listen top music. They just completed a survey on listening to albums via streaming.
They asked 8,000 people in France, Germany, the US, and Brazil about their listening habits. About 54% said they listen to fewer albums than they did five or ten years ago. Instead, it’s all about the playlists, a blend of the best songs and sounds from a variety of artists. Only 9% said they preferred to listen to albums in the old-school way.
Damn millennials, right? Actually no. Millennials were twice as likely to play a full album than baby boomers.
And bloody pop fans and their thirst for singles, huh? Actually, hang on. Pop fans are slightly more likely to listen to a full album (39%) than rock fans (38%).
- 40% of the people in the survey say they prefer playlists
- 40% said they put on an album when they need a distraction of some sort.
- Only 36% listen to an album in the prescribed order (track 1, track 2, track 3…)
- 34% said they listen to albums in their free time
- 26% listen when they’re happy.
- 10% say that “they don’t make albums like they used to.”