Do you buy artist merch online? There’s a good chance it’s fake.

Merch sales are an important part of any artist’s revenue stream. There’s a lot available online, but is it the real deal? According to some new data, 19 out of 20 items for sale are FAKE. Counterfeit. Bogus. Bootlegged. Knock-offs. Wow.

Read more at Tubefilter.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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