Dolly Parton enters the metaverse with “Dollyverse”

She might be 76 years old, but Dolly Parton remains one of the most forward-looking artists out there. Not only did she invest heavily in COVID-19 vaccine research. Not only does she have a novel written with James Patterson (Run, Rose, Run) coming shortly, but she’s working with Fox Entertainment’s Blockchain Creative Labs to launch something she called The Dollyverse.

The Dollyverse is a Web 3.0 experience that will debut at SXSW next week. I quote from Variety:

“The ‘Dollyverse’ will release an exclusive selection of official and certified Dolly NFT collectibles, including limited-edition NFTs of the Run, Rose, Run music album and a limited series of Dolly-inspired NFT artwork, for purchase during and after SXSW. In-person attendees at Parton’s performance will be able to claim a free NFT, while fans streaming the event will be able to receive tokens authenticating their participation.”

If you go here, you can watch a trailer for Dolly’s version of the metaverse.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 37808 posts and counting. See all posts by Alan Cross

Let us know what you think!

This site uses Akismet to reduce spam. Learn how your comment data is processed.