“Why I Don’t Care About the Future of Music Streaming”

This is from–wait for it–CocaColaCompany.com and their Unbottled blog

Last weekend, I went down to Miami for the first Revolt Music Conference. It was an excellent event with a list of really powerful and provocative people from all corners of the music space. The conversations were passionate and constructive.

On the second night, I was invited to a group dinner with several music industry colleagues. We talked music and family, then the conversation turned to the business. The question came up and was directed at me: “What do you think about the future of streaming?” This same question probably came up at nearly every dinner that night, and many of the breakfasts and lunches earlier in the day.

“I don’t really think about the future of streaming,” I responded.

And it’s true. I explained that I think a lot about what’s after streaming, about what comes next. And I think a lot about how to optimize and utilize the present day of streaming.

Keep reading.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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