I’m fascinated by new dashboard technologies for two reasons: (1) I love cars; and (2) in-car listening is incredibly important for radio. These new technologies will disrupt listening patterns in ways we can even imagine yet.
Consultant Mark Ramsey takes a look at the early stages of iOS in the car. And if you think that Apple is going to stop with navigation, give your head a shake.
I quote Mark: Instead of asking “What’s the future of the auto dashboard and radio’s place on it?” broadcasters should be asking “What are the must-hear features of my brand that will command attention on a crowded dashboard?” Not just “how am I different?” but “How am I meaningfully different?”