An Early Look at iOS in the Car

I’m fascinated by new dashboard technologies for two reasons:  (1) I love cars; and (2) in-car listening is incredibly important for radio.  These new technologies will disrupt listening patterns in ways we can even imagine yet.

Consultant Mark Ramsey takes a look at the early stages of iOS in the car.  And if you think that Apple is going to stop with navigation, give your head a shake.

I quote Mark:  Instead of asking “What’s the future of the auto dashboard and radio’s place on it?” broadcasters should be asking “What are the must-hear features of my brand that will command attention on a crowded dashboard?”  Not just “how am I different?” but “How am I meaningfully different?”

 

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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