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Published on June 7th, 2019 | by Alan Cross

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Ed Sheeran now has his own ketchup

In what may be a merch first, Ed Sheeran, The World’s Richest Singing Muppet, now has his very own ketchup.

Some fans may not have been away of Ed’s deep, deep love for Heinz Ketchup, although that Heinz label tattoo on his arm may have given it away.

Seriously. Who likes a condiment this much?

Heinz appreciates the love, which is why approximately one-third of the company’s Instagram mentions are somehow related to Ed.

Back in April, Ed posted a message on Instagram that read “Yo @heinz I have an idea for a TV ad, if you wanna do one. If not, I won’t be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan”.

Heinz cautiously responded by reaching out to Ed’s people. And now he’s realized a life-long dream: to have his own Heinz ketchup. It’s called “Edchup,” of course.

I wonder if it pairs well with Ed Sheeran-branded sake?





About the Author

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.


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