Music Industry

Ever Hear of the Road Gold Award for Indie Bands?

The Canadian Independent Music Association–CIMA to their friends–has something called Road Gold certification, an award they give out to their members who show all exceptional resilience and dedication when it comes to doing what’s necessary to make it in the Canadian music biz as an indie performer. Previous winners have included USS, Big Wreck and Matt Anderson.

This year’s honoree is Made Them Lions. In the last twelve months, they completed two cross-Canada tours, cracked the Top 5 of the Anglo chart in Quebec, scored a #1 video on MusiquePlus and more.  Here’s one of their big songs.

So what do you have to do with your indie band to qualify? This is right from CIMA’s website:

CIMA’s Road Gold certification is an acknowledgment of the dedication and drive artists must have to achieve success, broaden their fan base and express their artistry through strong public performances.


  • Certification is awarded by application to CIMA. An administration fee of $50.00 is applicable.
  • Artists must be Canadian.
  • Sales must reflect paid gigs played in Canada.
  • Certification is based on at least 25,000 tickets sold within a 12 month period. Artists who hit that milestone in less than 12 months are still eligible for certification. Eligible dates can go as far back as January 1st, 2014.
  • Artists must perform their own show or as headliner (or co-headliner) in Canada.
  • Where the act is NOT performing as the headliner/co-headliner, only 10% of total ticketsales units will be eligible for that performance.
  • Where the act is NOT performing as the headliner/co-headliner at a festival, then the higher figure of the following will be eligible for the performance: 2% of total festival tickets sold or total festival tickets sold divided by total number of performing acts per festival.
  • Paid performances only.
  • Performances must include at least 50% original music to be eligible.
  • Total ticket count per performance cannot exceed capacity of the venue.


  • Venues with less than 100 people capacity
  • Showcases/free shows


Get all the details here.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38542 posts and counting. See all posts by Alan Cross

One thought on “Ever Hear of the Road Gold Award for Indie Bands?

  • B.A. Johnston is sleeping in his new used van beside the Wawa goose tonight, on the western swing of his Canadian tour.


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