If You Were Expecting Jack White to Do Something Crazy with His New Album, You’re Right

When you run your own record label and have access to a vinyl pressing plant, you can pretty much do whatever you want when it’s time to release a new album.  Witness what Jack White is planning for the release of Lazeratto, which will be issued by Third Man on June 10.

Even by Jack’s standards, this is pretty f**ked up.

If you don’t have time to go through the whole video, here’s a summary of what you’ll get with the ULTRA LP version of Lazeratto.

– 180 gram vinyl

– 2 vinyl-only hidden tracks hidden beneath the center labels

– 1 hidden track plays at 78 RPM, one plays at 45 RPM, making this a 3-speed record

– Side A plays from the outside in

– Dual-groove technology: plays an electric or acoustic intro for “Just One Drink” depending on where needle is dropped. The grooves meet for the body of the song.

– Matte finish on Side B, giving the appearance of an un-played 78 RPM record

– Both sides end with locked grooves

– Vinyl pressed in seldom-used flat-edged format

– Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record

– Absolutely zero compression used during recording, mixing and mastering

– Different running order from the CD/digital version

– LP utilizes some mixes different from those used on CD and digital version

Pre-order here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

2 thoughts on “If You Were Expecting Jack White to Do Something Crazy with His New Album, You’re Right

  • May 7, 2014 at 10:28 am
    Permalink

    As overloaded as it is…and as fucked up it all is onto one object…my God its gorgeous!

    Reply
  • May 7, 2014 at 7:24 pm
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    My turntable doesn’t have 78 🙁

    Reply

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