When you run your own record label and have access to a vinyl pressing plant, you can pretty much do whatever you want when it’s time to release a new album. Witness what Jack White is planning for the release of Lazeratto, which will be issued by Third Man on June 10.
Even by Jack’s standards, this is pretty f**ked up.
If you don’t have time to go through the whole video, here’s a summary of what you’ll get with the ULTRA LP version of Lazeratto.
– 180 gram vinyl
– 2 vinyl-only hidden tracks hidden beneath the center labels
– 1 hidden track plays at 78 RPM, one plays at 45 RPM, making this a 3-speed record
– Side A plays from the outside in
– Dual-groove technology: plays an electric or acoustic intro for “Just One Drink” depending on where needle is dropped. The grooves meet for the body of the song.
– Matte finish on Side B, giving the appearance of an un-played 78 RPM record
– Both sides end with locked grooves
– Vinyl pressed in seldom-used flat-edged format
– Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record
– Absolutely zero compression used during recording, mixing and mastering
– Different running order from the CD/digital version
– LP utilizes some mixes different from those used on CD and digital version