If You Were Expecting Jack White to Do Something Crazy with His New Album, You’re Right

When you run your own record label and have access to a vinyl pressing plant, you can pretty much do whatever you want when it’s time to release a new album.  Witness what Jack White is planning for the release of Lazeratto, which will be issued by Third Man on June 10.

Even by Jack’s standards, this is pretty f**ked up.

If you don’t have time to go through the whole video, here’s a summary of what you’ll get with the ULTRA LP version of Lazeratto.

– 180 gram vinyl

– 2 vinyl-only hidden tracks hidden beneath the center labels

– 1 hidden track plays at 78 RPM, one plays at 45 RPM, making this a 3-speed record

– Side A plays from the outside in

– Dual-groove technology: plays an electric or acoustic intro for “Just One Drink” depending on where needle is dropped. The grooves meet for the body of the song.

– Matte finish on Side B, giving the appearance of an un-played 78 RPM record

– Both sides end with locked grooves

– Vinyl pressed in seldom-used flat-edged format

– Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record

– Absolutely zero compression used during recording, mixing and mastering

– Different running order from the CD/digital version

– LP utilizes some mixes different from those used on CD and digital version

Pre-order here.