Why Experience is Going to be Everything for Music in 2017
Next year is going to be–or at least should be–a big, big year for the user experience (UX) when it comes to streaming. Music Industry Blog offers these predictions.
2017 is going to be a big year for streaming. Spotify will likely IPO, paid subscribers will pass the 100 million mark in Q1, playlists will boom. 2017 will build upon an upbeat 2016 in which the major labels saw streaming drive total revenue growth. This stirred uxthe interest of big financial institutions, companies that had previously avoided the music industry like the plague.
These institutions are now seriously assessing whether the market is finally ready to pay attention to. The implication of all of this is that if Spotify’s IPO is successful, expect a flow of investment into a new wave of streaming services. But if these new services are to have any chance of success they will need to rewrite the rules by putting context and experience at the centre of everything they do.
