Music Industry

Fascinating fact: 99% of all music streams comes from just 10% of songs

We’ve long lost count of how many songs are available on streaming music services, but the number is definitely beyond 35 million.

That’s a lot of music available with a couple of pokes and swipes. But most of it is not being heard.

Digitial Music News reports on research from BuzzAngle Music that says there were 377,000,000,000 streams in the US in 2017. However, 99% of that (373,300,000,000 streams) come from the top 10% of songs available.

Digging deeper into the math, less than 1% of streams accounted for all other music.

What does that mean? That people prefer to stream the hits. In other words, even with its infinite choice, the human race tends to gravitate to the hits, the big songs that everyone else is listening to. The vast number of streamers are only accessing songs from the most popular artists.

Once again, you can lead a horse to water…

BONUS: To give some of those buried songs–it’s estimated that 20% of all the songs on Spotify haven’t been streamed once–hook up with Forgotify, a Spotify API-powered site that will serve up songs that have never been streamed.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 38165 posts and counting. See all posts by Alan Cross

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