Fascinating: The Grammys, Broken Down by Viewers and Tweets

Billboard has put together this graphic comparing TV viewers and tweets sent based on what was happening during the Grammys.  Click here for a high-resolution image.

Billboard also has some interesting stats about the various performers from that night.  For example

  • Despite the length of the show, it was the second-highest-rated Grammy telecast of the last 21 years.
  • Taylor Swift’s “All Too Well” increased in sales by 3,280% following her headbanging performance.
  • The most-rewatched portions on PVRs were P!nk’s Cirque du Soleil act and Chicago’s medley of hits with Robin Thicke.  Paul and Ringo didn’t even make the top five.

Keep going and you’ll understand why the Grammys are the way they are.  Hardcore music fans may despise the show, but we’re far, far outnumbered by people who like this stuff.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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