Midia Research likes to really get under the hood when it comes to examining trends in music and music consumption. They’ve just taken a look at the Billboard Top 10 between July 2000 and July 2020 and have come to the following conclusions.
- Hit songs are getting shorter. The average length of a hit in 2000 was 4 minutes and 22 seconds. Now it’s 3 minutes and 42 seconds.
- Hits are becoming more homogeneous when it comes to genre. Hip-hop dominates the Top 10 today, accounting for about 60% of positions. Twenty years ago, that part of the chart was equally divided between pop, rock, and R&B.
- It takes more people to write a hit these days. The average number of credited composers on a 2020 hit is four. Back in 2000, it was 2.4.
- There are more collaborations and features in the Top 10 than ever before. In 2000, there were no such songs in the Top 10. Today, that’s up to 60%.
Mark Mulligan of Midia sums the changes up like this: “The dominant theme underpinning these changes in the DNA of hits is reducing risk. More songwriters, more collaborations, shorter songs, shorter intros, fewer genres all point to honing a formula, following a blueprint for success. This evolution will continue to gather pace until the next format shift rewrites the rules.”
The entire report can be found here.