I like this. From the Toronto Star:
Smartphones have become a near-constant presence at live music shows, transforming concert halls into seas of tiny blue screens.But what if the documenting masses captured their digital mementos in the name of a communal goal?
That is the idea behind “One Million Music Moments,” which envisions channeling our propensity to record and share these experiences into a city-building campaign.
The vision: To get Toronto residents to use their phones to document 1 million music moments in a year, and share their music-related snaps — anything from concerts and street buskers to a commuter whistling on the subway platform — with the social media hashtag #1MMM.