Five Things the Music Industry Needs to Learn from TV

While the music industry continues to muddle along on what to do in the digital world and as movie studios struggle with some new realities, TV seems to have things figured out.  The Daily Beast goes to far as to suggest that everyone in music needs to take a long, hard look at what’s going on with TV these days.

Of all the lies told to musicians, here’s the biggest lie of them all: you have to give your talent away for free.

Creative people in a wide range of fields keep hearing the ridiculous mantra that “content wants to be free.” The music industry is the worst offender. Many label execs tell artists—maybe the execs even believe it themselves—that musicians shouldn’t expect to generate income from their recordings. But no worries, mate, you will make it all up by selling T-shirts at your gigs.

The experts who offer this bad advice need to watch some more TV.

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Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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