September 3, 2023

Flowd: The Loyalty Program for Music Fans

If you’re like me, you probably subscribe to some kind of loyalty program, be it a credit card that helps you accumulate frequent flyer miles to something that rewards you for buying gas at the same place.  But what about a loyalty program for music fans?

What if your support for an artist could translate into everything from bonus tracks and discounts on tickets to backstage passes?  

That’s where Flowd comes in.  From Wired:

Setting up a new social network might seem like a crazy thing to do when everyone’s already on general-purpose networks like Facebook and Twitter. But Flowd offers bands more than those do: It gives them the chance to build customized offers for their fans using a simple, web-based wizard that even the drummer can figure out, to offer complex “Offers” redeemable via mobile coupon on a smartphone.

Interesting idea.  Read about it here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 36986 posts and counting. See all posts by Alan Cross

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