Forbes Writes About the Arthur Fogel Documentary–And We Have a Date for the Canadian Premiere

A couple of years ago, I was hired to be the story editor for a documentary on Arthur Fogel, the Hamilton boy who has rise to the level of the most powerful music promoter in the world.  The Hollywood premiere of Who the F**k Is Arthur Fogel was held back in January (I literally bumped into Lady Gaga at the after-party at the Chateau Marmont) and was supposed to be out already.

But then a crazy thing happened.  After trying for months to nail down Lady Gaga for an interview for the film, she spoke with producer/director Ron Chapman after the premiere.

“I want to be in your movie,” she said.  “I do plenty of work with Arthur, so I should be in your movie.”

“But…but…but,” said Ron, “the film is wrapped!  Final edit! It’s already on the schedule for release and showings on multiple TV networks!  It’s too late!”

“It’s never too late,” she cooed.  “I will give you an awesome interview that will make the film that much better.”

Ron didn’t know know if he could pull it off, but arranged for the interview anyway.  She was spectacular. He called me the next day.

“She was great!  Her presence will make the film, I don’t know, twenty-five percent better!  So I went to all the networks and said ‘Look, I need you to pull the doc from the schedule. I need to re-edit the whole thing to get Gaga in there.  Trust me!'”

Against all normal business practices, they agree.  They pulled it.  Ron went back into the edit suite for many long days and late nights.

And now it’s done.  The film is set to debut on HBO Canada on April 5.

Forbes magazine has just published this article ahead of the film’s wide release.