Ford has been one of the leaders when it comes to the development of auto infotainment systems. Their Sync system was one of the first truly serious attempts at bringing the dashboard into the 21st century.
Now For has signed a deal with MOG, the streaming music service. Here’s what GigaOm has to say:
The key to service is an updated version of MOG’s iPhone app, which automatically connects to Sync when connected via the USB port in 2012 Sync-enabled vehicles, including the Fiesta, Fusion, F-150, Super Duty, E-Series, Mustang and Expedition. The app can relay its settings, playlists and downloaded content to the car’s stereo. It also uses the iPhone’s 3G connectivity to link to MOG’s Internet-based services, giving the driver access to MOG’s curated radio stations, as well as playlist and ‘favorite’ songs not stored within the phone.
More detail can be found here. And once again, I wonder if traditional radio broadcasters can see what challenges lay just ahead. As new gizmos and features are added to the dashboard, the more marginalized standard AM and FM will become.