Fun with Music Analytics: Christmas Has an Effect on How You Stream Music

Do your levels of music consumption change with the seasons? According to a study by The Economist, the answer is “yes.”

Weather conditions–and especially the Christmas season–have an impact on how we stream music. Some highlights:

  • The extra hour of afternoon darkness we get after the switch from Daylight Saving Time increases our average listening by 1.5%.
  • If the average outdoor temperature drops 10 C, there’s a 0.1% increase in streaming.
  • If it snows, streaming time goes up by 2%.

Then we come to the issue of Christmas.

  • Christmas streaming starts in early November and peaks in December (Duh.)
  • If it snows around Christmas, streaming goes up by 3%.
  • Too warm for snow? Christmas rain increases listening by 0.5%.
  • If you live in a particularly religious area, the amount of streamed Christmas music is higher than non-religious areas (Again, duh.)
  • Access to holiday songs jumps by 25% in Sweden, 17% in the UK, 14% in Germany and 12% in the US. (The Economist didn’t supply statistics for Canada.) To put this another way, one in every six songs streamed in Sweden is a holiday song. In Brazil, it’s one in every 150.
  • Spotify says that that top 13 Christmas songs have been streamed 1 billion times, with the most popular being Mariah Carey’s “All I Want for Christmas is You” with 210m listens. The song has earned more than $60 million since it came out in 1994.

(via Music 3.0)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Let us know what you think!

This site uses Akismet to reduce spam. Learn how your comment data is processed.