Fun with Music Analytics: Christmas Has an Effect on How You Stream Music

Do your levels of music consumption change with the seasons? According to a study by The Economist, the answer is “yes.”

Weather conditions–and especially the Christmas season–have an impact on how we stream music. Some highlights:

  • The extra hour of afternoon darkness we get after the switch from Daylight Saving Time increases our average listening by 1.5%.
  • If the average outdoor temperature drops 10 C, there’s a 0.1% increase in streaming.
  • If it snows, streaming time goes up by 2%.

Then we come to the issue of Christmas.

  • Christmas streaming starts in early November and peaks in December (Duh.)
  • If it snows around Christmas, streaming goes up by 3%.
  • Too warm for snow? Christmas rain increases listening by 0.5%.
  • If you live in a particularly religious area, the amount of streamed Christmas music is higher than non-religious areas (Again, duh.)
  • Access to holiday songs jumps by 25% in Sweden, 17% in the UK, 14% in Germany and 12% in the US. (The Economist didn’t supply statistics for Canada.) To put this another way, one in every six songs streamed in Sweden is a holiday song. In Brazil, it’s one in every 150.
  • Spotify says that that top 13 Christmas songs have been streamed 1 billion times, with the most popular being Mariah Carey’s “All I Want for Christmas is You” with 210m listens. The song has earned more than $60 million since it came out in 1994.

(via Music 3.0)

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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