Future Music TBA: Tuesday’s Event at Georgian College in Barrie

This is my next public thing. I’ll get to spar with Bob Lefsetz. This should be fun. From The Georgian:

Who will be the next Mark Zuckerberg or Elon Musk to change everything in the music industry? Georgian College is hosting a unique symposium on the future of the music industry from the perspectives of technology, business, and art at the Barrie Campus on Nov. 17.

Held in partnership with the Central Ontario Music Council (COMC) and the City of Barrie, Future Music TBA will help Barrie and area establish itself as an industry leader in music and musical venues in Canada.

“With the use of new technologies like streaming, the music industry has been facing some challenges over the past few years and needs to make significant changes in how it evolves the business,” says Paul Koidis, Associate Dean, Design and Visual Arts. “Georgian College wants to be the place to harness and facilitate these discussions between the public and other big thinkers in the music industry.”

Koidis says that with the growing number of waterfront festivals and many other new initiatives in the area – including the line-up of big name stars at Burl’s Creek Way Home and Boots and Hearts festivals – Barrie is fast becoming the destination for many facets of the music industry.

“Barrie is trying to establish itself as leader in the music industry and I would like to see Georgian become a valuable partner in that endeavor,” says Koidis. “As Barrie claims its position as a music industry leader and venue in Canada, we are proud to be working alongside the City of Barrie, COMC and the Director of Culture, creating synergistic thought leadership in this area, especially as it aligns well with our unique portfolio in the creative areas of art and design, digital technology and business intelligence.”

Future Music TBA will feature a number of prominent speakers video streaming in from New York, Los Angeles, Amsterdam and live talks from local leaders. The symposium promises to be an interesting mash-up of ideas exploring the future of media, women in the music industry, digital money and music, 360/VR concert films, next generation streaming, large-scale festivals, and much more. Speakers include:

• Alan Cross, Canadian music industry expert, 102.1 The Edge
• Bob Lefsetz, international music industry expert
• Liona Boyd, Canada’s first lady of guitar
• Chas Hay, Chair, Central Ontario Music Council
• Gordon Deppe, singer/songwriter, The Spoons
• Patricia De Vries, MONEYLAB, Institute of Network Cultures, Amsterdam
• Ryan Howes, VP, Venue Operations and Business Development, Burl’s Creek

The agenda for the afternoon:

• 1:30 to 2:30 p.m.: Technology – What’s next in music sharing technology, big data, future of streaming, digital money and virtual reality concert experiences
• 2:30 to 3:30 p.m.: Business – What’s the next business model for the music industry, who are the movers and shakers, and who are the players who will change the way we do everything
• 3:30 to 4:30 p.m.: Art – How music will change as an art form in the new world of personalized listening experiences and interactive venues
• 3:30 p.m. : Special panel – Women in the Music Industry
• 4:30 to 5:30 p.m. : Industry networking

Future of Music TBA takes place on Thursday, Nov. 17, 1 to 5:30 p.m. There is no cost to attend. If you have an interest in music and would like to attend, please visit Future of Music TBA.

The symposium will be followed by a singer/songwriter night and industry reception at Donaleigh’s Irish Pub in Barrie.