When we emerged from the pandemic, the live music industry was in dire straits. After bringing in zero revenue for almost two years, it was in need of help. Germany knew it had to do something so they created a program known as “KulturPass” (Culture Pass). It provided €200 to every 18 year-old that they were told to spend on cultural activities and products. That included going to concerts and buying records. All you had to do was download an app. More than half a million people did.
It worked. Now the industry organization Forum Musikwirtschaft (Music Industry Forum) wants the program, which was to be sunsetted after things improved, wants it to be extended.
I quote: “We are firmly convinced of the potential of the Culture Pass and would find it a devastating signal – both for young people as well as for the cultural workers and cultural places in our country – to not give the pilot project any opportunity for further development after its promising start.
“In order for this impressive pilot project to become a long-term success, it is now time to give it a real perspective on a political basis and to continue the KulturPass in the 2024 federal budget at an undiminished level.”
Cool idea, no?
(Via Music Ally)