Tech

A Good Question: What Sparked the Craze in High-End and Fancy Headphones?

Ten years ago, you almost never, ever saw anyone listening to music in public using anything more than a standard set of iPod earbuds or something manufactured by Sony.  But if you look around today, you see masses people wearing of expensive high-end headphones.

Check out this graph published by the Huffington Post:

US retail market for headphones

Wow.  What sparked that hockey stick?  More from HuffPo:

There’s no one reason headphones took off in 2012. It was more like a remarkable concurrence of tech events: The smartphone wars were in full swing as the iPhone 5 launched against Samsung’s supposed iPhone killer, the Galaxy S3. Sweden-based streaming music service Spotify, which entered the U.S. in 2011, had gained a foothold. Beats’ star-powered marketing struck a chord with shoppers. Fashion and tech began to meld.And more people were buying smartphones and listening to music on them, and they didn’t want to look like white-earbud-wearing automatons.

Continue reading.

 

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

Alan Cross has 39042 posts and counting. See all posts by Alan Cross

One thought on “A Good Question: What Sparked the Craze in High-End and Fancy Headphones?

  • Electronic DJs and culture became pretty popular over the last few years as well. A fashion trend like flannel/plaid in the early 90’s?

    Reply

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