Good Timesuck: OK Go’s TED Talk on “How to Find a Wonderful Idea”

No other band has consistently come up with new concepts for music videos than OK Go. From weird Rube Goldberg machines to complicated one-shot choreographed dances on treadmills, no one thinks like them when it comes to visualizing their music.

About a month ago, OK Go was asked to deliver a TED talk on their creative process. Naturally, they came up with a new way of delivering their presentation. The standard TED talk-and-slideshow? Fugeddaboutit.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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