As many people have being predicting (ahem, including me) the next big tech battleground will be in car dashboards. The ongoing thermonuclear between Google and Apple is already heating up on this front–and it’s getting hotter.
Yesterday at CES in Las Vegas, Google announced that it’s teamed up with Audi, GM, Hyundai and Nvidia to create the Open Automotive Alliance, which smells an awful lot like Android for the car.
What’s interesting is the inclusion of graphics chip/card maker Invidia in this announcement. What might they bring to the party? Enhanced heads-up displays, maybe?
Read more about what Google is hoping to do at Gizmodo.
Meanwhile, Apple has deals with BMW, Honda, Ferrari, Honda (interesting!) and almost a dozen others. They also have goals of integrating iOS into cars.
Again, the radio industry had better be watching these developments. For decades, cars have basically been radios on wheels. That era is coming to an end.