Google Making a Push for Your Next Car’s Dashboard

As many people have being predicting (ahem, including me) the next big tech battleground will be in car dashboards.  The ongoing thermonuclear between Google and Apple is already heating up on this front–and it’s getting hotter.

Yesterday at CES in Las Vegas, Google announced that it’s teamed up with Audi, GM, Hyundai and Nvidia to create the Open Automotive Alliance, which smells an awful lot like Android for the car.

What’s interesting is the inclusion of graphics chip/card maker Invidia in this announcement.  What might they bring to the party?  Enhanced heads-up displays, maybe?

Read more about what Google is hoping to do at Gizmodo.

Meanwhile, Apple has deals with BMW, Honda, Ferrari, Honda (interesting!) and almost a dozen others.  They also have goals of integrating iOS into cars.

Again, the radio industry had better be watching these developments.  For decades, cars have basically been radios on wheels.  That era is coming to an end.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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