Got a smart speaker yet? Everyone seems to be buying one.

Talking to Alexa yet? Always calling out “OK Google?” You’re not alone.

According to Strategy Analytics, global sales of smart speakers grew by a whopping 70% in 2019. They believe that about 147 million units are in operation with 55.7 million of them being sold in the final quarter of the year. The market share of brands break down like this:

  1. Amazon, 26.2% (down from 33.7% a year earlier)
  2. Google, 20.3% (down from 25.9% from 2018)
  3. Baidu (up 171% over 2018)
  4. Alibaba (up 94%)
  5. Xiaomi (up 167%)
  6. Apple, 4.7% market share (6.9 million sold in 2019)
  7. Others

Read the whole report here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

One thought on “Got a smart speaker yet? Everyone seems to be buying one.

  • February 15, 2020 at 3:12 pm

    I’ll never buy one, because it’s a waste of money and I’m not incredibly lazy.


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