Great Tutorial: How Record Companies Use Streaming Data

Yeah, record companies reap tens of millions of dollars in royalties from streamers like Spotify and Apple Music, but they get something else of value: data. Here’s how they use the audio stats delivered to them by streamers.


Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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