This Guy Ate a Hot Pepper Every Time Ariana Grande Said “Um” in a Speech. It Does Not End Well.

Saying “um” as we speak is common and forgivable–unless you’re giving a speech when it becomes distracting. To prove some kind of a point, this guy tried to eat a hot pepper every time Ariana Grande said “um” in a speech at the American Music Awards.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 40+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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