Half Hours on Earth Brewery: Naming Their Beer After Alt-Rock Songs

Go into the craft beer section of your local liquor store and you’re bound to find punny names aplenty. Hops and Robbers, Hoptical Illusion, Hopnotist, Hoparazzi, and Total Eclipse of the Hop are just several available. However, with all the different small batch local craft brews out there, all the pun names have been taken.

A small brewery in Seaforth, Ontario has come up with their own unique solution. According to The Globe and Mail:

“At the tiny Half Hours on Earth Brewery, co-owners Kyle Teichert and Kristen Harburn mine the music they listen to when it comes time to name their sour and farmhouse-inspired ales”.

The brewery name itself even comes from song lyrics by New York indie rockers Silver Jews from their song “Trains Across the Sea”

The Globe and Mail notes:

“Their dry-hopped sour ale is called Yalla Yalla after a song by Joe Strummer and The Mescaleros, while Chicago punk bank Screeching Weasel and their song Totally were borrowed to name a tart farmhouse ale with raspberries and hibiscus”.

Half Hours on Earth also delves into the realm of hip hop for their brew names. Super Soul Citrus, a farmhouse wheat ale with orange peel and brettanomyces yeast, takes its name from “Super Soul Sis” by Warren G.

The beer making duo behind Half Hours on Earth say that they listen to music as they brew and sometimes a song or lyric “clicks” with the beer that they’re making at the time. They also admit that it’s a good thing that they still print their own labels, as there have been times where the batch name comes to them at the last minute.

You can buy their beer on Saturdays at 151 Main Street South in Seaforth or online and have your brew shipped to you by Canada Post.