Half of Us Stream Online Radio Every Week

Okay, that headline is a little inaccurate because the “we” applies to people in the US where the population has a jump on us when it comes to streaming thanks to lower data rates. Still, Canadians are catching up, so this data is still very interesting. From Twice.com.

Online radio listening continues to rise, with 50 percent of all consumers ages 12 and up listening at least once a week, up from a year-ago 44 percent and 2013’s 33 percent, a national survey found.

The percentage is even higher among younger people, with 73 percent of people ages 12 to 24 listening at least once a week to online radio, according to the Infinite Dialsurvey by Edison Research and Triton Digital, a provider of online advertising technology.

The percentage of consumers who listen at least once a month rose to 57 percent from 53 percent in 2015 and 45 percent in 2013. Among people ages 12 to 24, the percentage shot up to 79 percent.

Follow up on the stats here.