Okay, so the title of this article, “How to Rescue Radio” is a little alarmist. Radio doesn’t need “rescuing” as much as it needs to be aggressively nudged into the future. That’s why Doc Searls is actually saying with this article.
After discussing the rise of iTunes Radio, Pandora and other services that are offering competition to traditional over-the-air radio, he continues:
So where does this leave plain old over-the-air radio — you know, the kind that fades away when you drive out of town?
Simply put, in a new context. That context is the Net. It’s the new broadcast band. Here on the Net (where you are right now), audio servers are the new transmitters and mobile devices are the new portable radios.
So, some advice.