Have You and Your Cell Phone Played with the New Arcade Fire Video Yet?

There are two videos for “Reflektor,” the first single and title track from the new Arcade Fire album. This post is about the one Anton Corbijn didn’t direct.

Arcade Fire has already done some interesting work with interactive music videos (cf. “We Used to Wait” from The Suburbs). For “Reflektor,” they appraoched director Vincent Morisset, and the Data Arts team at Google.  Here’s how it works.

-Link your smartphone to your web browser (note that because we’re talking Google, you need to use Chrome as your browser).

-Using its ability to harness hardware accelerated graphics (i.e. your phone’s accelerometer and gyroscope), you can now use the phone to play with what’s happening on the screen.

For a deeper explanation, go to Wired.  If you want to try it yourself, go here.

Alan Cross

is an internationally known broadcaster, interviewer, writer, consultant, blogger and speaker. In his 30+ years in the music business, Alan has interviewed the biggest names in rock, from David Bowie and U2 to Pearl Jam and the Foo Fighters. He’s also known as a musicologist and documentarian through programs like The Ongoing History of New Music.

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